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Posts filed under: Ad Blockers
Original Article: www.bandt.com.au Blis Partners With Moat To Offer In-App Viewability And Attention Analytics Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as...
Original Article: www.cnbc.com Younger consumers are likely to be one of the hardest groups to market to, with shorter attention spans and a higher propensity to avoid advertising, according to a new report. Generation Z – or those aged 16...
Original Article: www.recode.net The guy in charge of the ads you see on the web for Fox content — ranging from “Empire” to “Atlanta” to the Super Bowl — wants you to install an ad blocker. Speaking on the latest...
Original Article: qz.com The European Commission is about to make a lot of publishers very happy (paywall). Sweeping online-privacy regulations went into effect in the EU last year that gave users more control over their data. But the new rules,...
