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Posts filed under: Fake News
This morning, Facebook responded to the ongoing Cambridge Analytica scandal by announcing a series of changes to its privacy settings—essentially making it easier for users to find them, control what they share, and download and delete their data. The company—which...
Add to the list of people frustrated with Facebook Inc. FB (-2.61%) and Google a quiet but hugely influential group—the people who pay the bills. In the past year and a half, the two firms have had one run-in after...
In an interview this morning with CNN , Mark Zuckerberg profusely apologized on behalf of Facebook, for the role his company played in the Cambridge Analytica scandal. “This was a major breach of trust and I’m really sorry this happened,”...
Google on Tuesday unveiled the Google News Initiative in another step to fight fake news and help publishers generate a source of revenue. The worldwide movement means Google will partner with news publications to help highlight the most accurate information...
A British data analytics firm known for helping political campaigns including Donald Trump’s presidential bid, has been suspended from using Facebook’s advertising platform. Facebook late on Friday said the firm, Cambridge Analytica, violated company policies related to collecting user data....
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: martechseries.com GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “ Interaction: Preview Edition for Clients and Partners February 2017 ” , which is part of GroupM’s Worldwide Media and...
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
Original Article: digiday.com It has been an interesting start to the new year. Donald Trump is president, and fake news is a widely discussed phenomenon. Although the exact definition of “fake news” has been severely distorted as people (including Trump...
Original Article: www.thedrum.com The federal action the only way to tackle ad fraud The ad industry’s ability to self-govern has been pulled into question after the uncovering of a global fraud operation, allegedly the biggest ad fraud in history, was...
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