Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Digital Ad Solutions
Add to the list of people frustrated with Facebook Inc. FB (-2.61%) and Google a quiet but hugely influential group—the people who pay the bills. In the past year and a half, the two firms have had one run-in after...
Spotify revealed that 2 million free users, 1.3 % of its total user base, have been dodging ads through unauthorized apps. As a result, Spotify reduced its monthly active user count of 2017 from 159 million to 157 million to...
Google was in Facebook’s position—apologizing—not too long ago. (Reuters/Baz Ratner) As top brass holed up yesterday to deal with the fallout from data privacy revelations that erased more than in two day, its top rival, , was addressing the two...
Google on Tuesday unveiled the Google News Initiative in another step to fight fake news and help publishers generate a source of revenue. The worldwide movement means Google will partner with news publications to help highlight the most accurate information...
Americans’ obsession with the internet is still growing. New data from Pew Research Center found that 26 percent of American adults admit to being online “almost constantly,” and 43 percent go online “several times a day.” In 2015, roughly 21...
This article is a free preview of the new issue of Digiday magazine, our quarterly print publication that’s distributed to Digiday+ members. To find out more about Digiday+ — and to subscribe — please visit the Digiday+ section . Six...
Original Article: www.marketingweek.com They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining...
Original Article: www.thedrum.com February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world February began with the fallout from...
Original Article: www.huffingtonpost.com HOLLYWOOD, Fl — It is now 12 months and one day since GroupM announced it would only buy online ads that it could be proved would be viewed by human consumers – a “100% viewability” demand that...
Original Article: www.cnbc.com Digital advertising technology has the potential to reach consumers based on their online behavior, show them relevant advertising, monitor click-through rates and even attribute those clicks to sales. And advertisers have shown no sign of reducing their...
