Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Digital Ad Solutions
Original Article: adage.com YouTube will give brands better understanding of how ads are viewed across multiple devices. YouTube introduced new ad quality standards that even Procter & Gamble’s Marc Pritchard could praise. Google ‘s video service will now offer independent...
Facebook reported on multiple occasions late last year that it had been misreporting both ad video views and Instant Article stats. To help smooth things over with marketers, the social network explained today how it plans to be more transparent...
Original Article: www.thedrum.com Dentsu has been a key name in recent over-charging scandals While Dentsu is doing its level best to isolate the over-billing scandal to its Japanese office, the discovery is entirely unsurprising. If you haven’t been following, the...
Original Article: digitalcontentnext.org A recent report from White Ops estimates that a Russian bot operation — dubbed Methbot because of references to ‘meth’ in its code — is netting up to $5 million per day for its owners in fraudulent...
Original Article: martechseries.com GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “ Interaction: Preview Edition for Clients and Partners February 2017 ” , which is part of GroupM’s Worldwide Media and...
Original Article: www.inc.com Digital ads have been creating some new types of problems for brands over the past few years. Bots and fraud have siphoned away ad dollars while providing no value. Some high-profile sites found their target could...
Original Article: adage.com A Texas jury last week ordered TriMax Media, a digital advertising agency specializing in search engine marketing, to pay one of its competitors $2.3 million for what jurors agreed was an elaborate click-fraud scam. The lawsuit stemmed...
Original Article: www.mediapost.com GroupM has released its annual Interaction report that outlines what the firm sees at the state of digital marketing and key issues and trends facing marketers during the coming year. The report, authored by Global Chief Digital...
Original Article: www.adnews.com.au Marc Pritchard Procter & Gamble will review all of its agency contracts in 2017, vowing to put an end to “murky” and “fraudulent” practices within the industry and crack down on rip-offs related to digital marketing. The...
Original Article: www.exchangewire.com With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making...
