Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Digital Ad Solutions
Original Article: www.thedrum.com The federal action the only way to tackle ad fraud The ad industry’s ability to self-govern has been pulled into question after the uncovering of a global fraud operation, allegedly the biggest ad fraud in history, was...
Original Article: www.mediapost.com With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space. Here are six digital media buying trends to expect in 2017. 1....
Original Article: www.martechadvisor.com If 2016 is any indication for 2017, it will be the year of the customer experience. Jamie Anderson, Senior Vice President & CMO at SAP Hybris explains how with the surge of new technology and, with it,...
Original Article: www.minonline.com Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference , laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a great deal of...
Original Article: www.wsj.com Companies like TripleLift are running ‘programmatic native’ ads for brands such as Neiman Marcus Every other day it seems that a new online publisher is promising to reinvent digital advertising , amid cries from industry luminaries that...
Original Article: www.mediapost.com DashBid has announced the release of DBeX Engagement Spectrum, which will power its DashBid Exchange (DBeX) and give advertisers the ability to buy “engagement metrics beyond impression, viewability, and demographics.” The new feature, available in Q1 2017,...
Original Article: www.businessinsider.com Brett Wilson, TubeMogul cofounder and CEO. When Business Insider chats on the phone with TubeMogul CEO Brett Wilson on Tuesday, he has just jumped off the stage after addressing his staff on his and their first official...
Original Article: www.prnewswire.com LONDON, Jan. 16, 2017 /PRNewswire/ — DoubleVerify (DV), the recognised leader in digital quality solutions, today announced it has received certification from ABC for the third consecutive year for its IQ Viewability Advanced solution. The accreditation further...
Original Article: mashable.com Snapchat’s ad business is growing up, and it’s beginning to look a lot like Facebook’s. Snap is testing two features this month in Snap Ads — the video ads that are inserted between Stories or on Discover...
Original Article: www.exchangewire.com Wherever you sit in the digital advertising ecosystem, viewability matters. For brands, it’s a marker of high quality ads; for publishers, it’s the basis of inventory appeal; and for technology providers, it’s the currency everyone wants to...
