Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Video
Original Article: www.emarketer.com Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO...
Original Article: www.financialexpress.com Digital advertising is the buzzword with brands and ad tech platforms building various performance metrics to engage customers through video ads and target purchase intent. With India being a key growth market in this space, it didn’t...
Original Article: www.forbes.com What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies. Marketers will begin focusing on PR tech: Sharam Fouladgar-Mercer, CEO, AirPR...
Original Article: www.mediapost.com With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space. Here are six digital media buying trends to expect in 2017. 1....
Original Article: www.theverge.com Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using the NFL app on my iPad. To...
Original Article: digiday.com There will be no shortage of options for people to catch all of the action in, around and related to tomorrow’s inauguration of Donald J. Trump as the 45th president. Just as they did during the election...
Original Article: www.businessinsider.com Brett Wilson, TubeMogul cofounder and CEO. When Business Insider chats on the phone with TubeMogul CEO Brett Wilson on Tuesday, he has just jumped off the stage after addressing his staff on his and their first official...
Original Article: digiday.com Advertisers are not the only ones paying social media influencers to hawk their products. It’s now normal for video publishers and streaming platforms to cast online celebrities in their latest video series. The thinking is simple: Working...
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