Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: March 2018
Google’s decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution for users to avoid exposure to ads is also a way for Google to eliminate their competition for ad dollars....
Sees digital advertising expenditure in India growing by 30% in 2018 Making the digital medium more effective and accountable for advertisers, GroupM’s rollout of viewability and accountability standards support continued investment in digital media. Advertisers are keen to invest only...
Americans’ obsession with the internet is still growing. New data from Pew Research Center found that 26 percent of American adults admit to being online “almost constantly,” and 43 percent go online “several times a day.” In 2015, roughly 21...
A British data analytics firm known for helping political campaigns including Donald Trump’s presidential bid, has been suspended from using Facebook’s advertising platform. Facebook late on Friday said the firm, Cambridge Analytica, violated company policies related to collecting user data....
Money is power and dollars speak louder than words, and in 2018 brands are spearheading major change in the digital advertising ecosystem. With billion-dollar concerns like ad fraud, transparency, and brand safety, 2018 will be a major turning point —...
Display advertising continues to be an effective format for advertisers as analysis of 675 digital ad campaigns finds that brand awareness rose by 12% on average, with some campaign hitting as high as 55%. An IAB UK (Internet Advertising Bureau)...
Facebook and Google are making separate pushes into mobile gaming and have developed ways for marketers to place ads in games. Google on Thursday announced several programs and monetization strategies for game developers that also will ensure brand safety, such...
Time to grow up? Online advertising is being described as something akin to a tearaway teenager that is waking up to the fact that everyone now expects it to become an adult. Like a youth without the burden of responsibility...
Fraudulent video advertising traffic declined by 31% in 2017 compared to 2016, according to a new study from the video advertising platform Extreme Reach. Among video aggregators, that number is even more significant, with fraud down 40% year-over-year. The company...
ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold. At its annual conference on Tuesday (6 March), the body’s director general, Phil Smith, called for advertisers to...
