YouTube will give brands better understanding of how ads are viewed across multiple devices. YouTube introduced new ad quality standards that even Procter & Gamble’s Marc Pritchard could praise.
Google ‘s video service will now offer independent audits of campaigns to show brands when ads were served, viewed and validate the internet traffic. YouTube’s new measurement regime was accredited by industry group Media Ratings Council, which works with digital and traditional media suppliers to impose uniform standards for advertising metrics. The move got the attention of Mr. Pritchard, P&G’s chief brand officer, who has been a leading […READ MORE AT: Original Article: adage.com]
