The Interactive Advertising Bureau (IAB) Australia is streamlining its advisory council structure and says it’s putting simplification, transparency and trust at the core of its activities in 2017. The digital association has established a new Executive Tech Council to sit across its existing Video, Mobile, Audio and Standards and Guidelines Councils, aimed at better unifying efforts in these areas.

The umbrella council will be chaired by recently appointed consultant and for REA Group media leader, Jonas Jaanimagi. The emphasis for the Council is on viewability, adblocking, ad fraud and programmatic advertising.

The IAB’s research director, Gai le Roy, is also overseeing a refreshed Executive Measurement Council, which has been given an expanded brief across all measurement from strategic planning to effectiveness metrics.

[…READ MORE AT: Original Article: www.cmo.com.au]