Despite industry initiatives to address it, ad fraud is still a massive issue. Juniper Research estimates that advertisers will lose $51 million (£36.5 million) per day on ad fraud in 2018, totaling $19 billion (£13.6 billion) over the year. Publishers like News UK and the Financial Times have cracked down on fraud after investigations into their ad tech stacks revealed they were losing revenue to the tune of millions a month. Meanwhile, marketers like Procter & Gamble, Unilever and the Royal Bank of Scotland have been paying more attention to how their budgets are spent, bringing more marketing in-house. […]
Read the Original Article: digiday.com
