Google was in Facebook’s position—apologizing—not too long ago. (Reuters/Baz Ratner) As top brass holed up yesterday to deal with the fallout from data privacy revelations that erased more than in two day, its top rival, , was addressing the two companies’ biggest clientele: the advertising industry.
“We hear you,” Matt Brittin, Google’s EMEA head, told a packed auditorium at Advertising Week Europe, in a presentation entitled, “Advertising that works for everyone.” “We hear you when you say you want transparency, you want safety, you want fraud protection… We hear you loud and clear.”
The search giant—which commands close to a third of annual digital advertising revenue worldwide—is trying to reassure advertisers who have , while competitors like Amazon and Snapchat . Facebook’s distraction could be an opportunity for Google to take an even bigger chunk for itself.
Facebook hasn’t been innovating its ad models
Advertisers and agencies who spoke to Quartz said the scandal over Facebook data usage by Cambridge Analytica in Donald Trump’s presidential campaign wasn’t cause to slash spending yet. But some said they wouldn’t increase budgets for Facebook either—even before the news broke……..
Read More at The Original Article: qz.com
