If you’re playing buzzword bingo at Meredith’s NewFront presentation on May 3, expect to cross off brand safety early.
“We have scale in video; it’s brand-safe scale. We think that’s a differentiator,” said Jon Werther, president of Meredith’s National Media Group, previewing the company’s May 3 presentation. “You’ll hear brand safety referred to throughout our presentation because it’s inherent to who we are at Meredith.”
The weeklong NewFronts are known for celebrity- and glitz-laden presentations from the likes of Disney and Condé Nast. Meredith, based in Des Moines, Iowa, and parent of iconic if unsexy women’s titles like Family Circle and Better Homes and Gardens, hasn’t disavowed its wholesome Middle America roots. Its new slate of shows will be heavy on the entertainment, food, home, lifestyle and purpose-driven marketing themes.
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