Removing the mystery of digital advertising – that’s what in-house is all about.
In recent months global holding companies have been subject to share price drops. Agency mergers have continued unabated, while international advertisers have been trimming their roster of agencies.
And what binds these stories? Businesses taking greater control of their digital advertising. For brands the shift in-house is all about removing uncertainty, barriers, and illusion.
Transparency and budgetary clarity are in-house benefits
Businesses want tighter control over their digital spend. The days of simply signing-off on a campaign, or buying media via a “black box” are over.
Yes, tracking marketing spend and ROI are tough things to do. Every marketing manager and CMO knows how difficult it can be. Yet, command of this spend is lost once it’s outsourced. Indeed, once you lose control of who is doing what, and how your money is being spent – how can you be certain about performance?
Read More at The Original Article: www.thedrum.com
