A leading expert into global ad fraud has claimed the practice has become so commonplace that it’s become one of the most profitable criminal activities on the planet.
Dr Augustine Fou is a New York-based cybersecurity and ad fraud expert and says ad fraud has become so widespread because of its profitability and inability for authorities to control.
He recently uploaded a LinkedIn slideshare presentation outlining the state of ad fraud in 2018 which you can view here.
Ad fraud is basically a scam whereby the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic, fake leads or misrepresented and ineffective ad placement.
Contrary to Dr Fou’s view, many industry bodies and agencies downplay the extent of ad fraud, believing it to be a relatively minor issue.
However, a 2017 report by data marketing firm Datalicious estimated ad fraud in Australia alone to be worth around the $100 million-mark annually. Globally, it’s been estimated at around $US7.2 billion.
Read More at The Original Article: www.bandt.com.au
