Digital Advertising Blog
Solving Digital Advertising's Problems
All posts by: administrator
Facebook’s ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column, “Facebook is complicated. That shouldn’t stop lawmakers.,”...
Facebook’s data privacy scandal has done little to deter advertisers from the social media platform, according to a major ad firm. Publicis Media CEO Steve King told CNBC that Facebook has experienced an erosion of trust after allegations that right-wing...
The digital media industry’s latest obsessions are brand safety and viewability. Two closely linked topics born out of the controversial practice of programmatic advertising. Programmatic does serve certain purposes but more often than not it’s about trying to get inventory...
For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy law continues to involve a series of trust falls — too many for publishers’ comfort. On April 25 — a month before GDPR takes effect —...
In The Big Short , investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)...
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better to hop on the programmatic bandwagon sooner, rather...
Heineken is moving ad verification in-house, a shift in policy from previously relying on its agencies to police ads. The beer brewer is running a global search for one ad verification technology it can run directly from all its markets,...
Klout bows out. Klout, the tech pioneer that measured people’s social media star power, is shutting down after losing influence in an industry over which it once claimed to be the arbiter of influence. The company invented the “Klout Score,”...
Most marketers agree that viewability is important, but few agree on how it should be defined. The CMO Council surveyed 233 senior marketers worldwide in the first quarter of 2018 and found that few respondents are completely fine with the Interactive Advertising Bureau’s viewability guidelines,...
Adidas has stopped purchasing video ads on Facebook and is reviewing whether to cut its spending on the platform over concerns that its ads aren’t being viewed, Digiday reported citing unnamed agency executives who work with the brand. However, Adidas...
