Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Header Bidding
OpenRTB was once a gamechanger. Introduced nearly eight years ago, the protocol was meant to enable real-time bidding (RTB) by providing open standards between buyers and sellers of advertising. But transparency, fraud and brand safety issues have become so prevalent...
Google also said it is alpha testing an expansion of Exchange Bidding to new ad formats like video and buying methods like programmatic. It expects to release a beta version of those features in a few months. Google also introduced...
