Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Video
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy . Many in digital advertising have been calling for the end of...
The Digital Content NewFronts wraps up today for the seventh year to connect makers of high-quality digital video content with digital ad buyers, and while the event showed its age, with far fewer presenters than in year’s past, the talk...
If you’re playing buzzword bingo at Meredith’s NewFront presentation on May 3, expect to cross off brand safety early. “We have scale in video; it’s brand-safe scale. We think that’s a differentiator,” said Jon Werther, president of Meredith’s National Media...
Consumer-goods giant returns to Google site after a year away P&G will only run ads on videos it has reviewed and approved Procter & Gamble Co. , one of world’s biggest advertisers, kept its ads off YouTube for more than...
In just two short years, the market for programmatic video is forecast to reach nearly $20 billion. But buyers face a market fragmented by different ad units, video players and attribution models — while digital-first sellers face the challenge of...
The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry’s obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to...
Because video advertising and programmatic are rapidly growing , they’re attractive channels for hucksters. It’s virtually impossible to totally eliminate all fraud, but ad buyers can reduce their risk of being duped by understanding which specific ad units are particularly...
Half an ad has been enough to comprise a digital “view” according to the industry’s Media Rating Council for the past three years, but the group may consider toughening its oft-maligned standard to require every single ad pixel displays. That...
Fraudulent video advertising traffic declined by 31% in 2017 compared to 2016, according to a new study from the video advertising platform Extreme Reach. Among video aggregators, that number is even more significant, with fraud down 40% year-over-year. The company...
Original Article: adage.com YouTube will give brands better understanding of how ads are viewed across multiple devices. YouTube introduced new ad quality standards that even Procter & Gamble’s Marc Pritchard could praise. Google ‘s video service will now offer independent...
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