Digital Advertising Blog
Solving Digital Advertising's Problems
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World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative , a mobile publisher platform and programmatic ad exchange which is now part of Verve Group . By becoming a programmatic partner of Anzu, advertisers working with PubNative...
Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data. Researchers at fraud detection firm Forensiq recently uncovered a scam in which apps sell ad inventory under the...
I’ve always had a hunch about online advertising, particularly substantiated by Facebook, that most of the “clicks” — what you are directly charged for — are largely made up of fake people, bots or otherwise irrelevant profiles. Why have I...
If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, “more measurable” has been toward the top of the list for years. Even now, digital earns nicknames like “the nirvana of quantifiable marketing” from...
When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper...
Much as contextual targeting is experiencing a rebirth due to the arrival of the General Data Protection Regulation, ad-buyer demand for programmatic guaranteed deals is also increasing for some publishers. This method of ad buying, in which an advertiser can...
4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous...
Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure...
Brand pages will now link to all the ads for that brand currently running on Facebook. Credit: Facebook Facebook is now showing every ad from every brand running on its platform, part of a new transparency push to fight the...
Despite being engulfed in several scandals of late—especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress —Facebook reported its second-largest quarter ever in terms of revenue generated in the first quarter of 2018,...
