Digital Advertising Blog
Solving Digital Advertising's Problems
Monthly Archives: December 2016
by Peter Ryan, Op-Ed Contributor, May 17, 2016, 8:00 AM The impression economy is finally faltering, with some wise folks calling it “ the biggest mistake ” our industry ever made. Video has it’s own problems with the “view” as...
BOSTON, Dec. 13, 2016 /PRNewswire/ Celtra, the leading creative management platform for digital advertising, today released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra. The study...
The Year Everyone Realized Digital Media Is Doomed By Theodore Ross December 13, 2016 Click here to view original web page at The Year Everyone Realized Digital Media Is Doomed If a pattern can be discerned from the gory remains...
Digiday One of the true bright spots for publishers could wind up further eroding the value of their most precious asset. With display advertising in a free fall — and what little of value there is being sucked up by...
There are now third-party bots available in Slack, Facebook Messenger, Google Sheets and elsewhere that marketers can use to get information about campaign performance and, in some cases, take action. At the Bing Ads Next event at the Microsoft campus...
Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way. This summer, the agency started digging into what makes banner ads...
Where AI & Native Advertising Come Together ExchangeWire (blog) Digital advertising relies on high-quality targeting to ensure that the right ads are delivered in the right place to the right audiences. For native ads … ...
Buyers’ newest big challenge: Combating fake news Media Life Magazine Buyers admit this is an issue they’re struggling to navigate, at a time when other digital concerns such as viewability and ad fraud are also weighing on …...
