Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Tech
World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative , a mobile publisher platform and programmatic ad exchange which is now part of Verve Group . By becoming a programmatic partner of Anzu, advertisers working with PubNative...
Brewing giant AB InBev announced it is running a blockchain-based mobile ad campaign across a number of its leading brands, a collaboration with the mobile marketing company Kiip, according to news shared with Mobile Marketer. The companies claim this is...
Procter & Gamble has vowed to take back control of the advertising process, investing in its own data platform and analytics While buying advertising through TV, radio or print is relatively straightforward and predictable for brands, the rise of digital...
Blockchain promises many things to potential users- from secure financial transactions to smart contracts, and now, a more transparent and fraud-free programmatic adtech space . Will it succeed in creating a more fair and productive industry? There is no debate...
“It’s time to grow up. It’s time for action.” Marc Pritchard, CEO of Procter and Gamble, shared these words with digital advertisers worldwide in 2017, and the statement echoes into today’s advertising technology landscape in the dawn of the GDPR...
The following is a guest post from Michael Tiffany, president and co-founder of White Ops . It used to be easy to tell when non-human traffic was sapping your ad dollars. Until recently, bots almost exclusively lived in data centers...
Thanks to ad blockers and walled gardens, marketers have had to rethink how to win in digital and leverage “new” tactics, including digital influencers and particularly those rich in social currency: YouTubers, Instagrammers and bloggers with large followings. Unfortunately, the...
As the advertising and media sector adjusts to a landscape without Sir Martin Sorrell as the face of WPP, speculation turns to both the future of the world’s biggest media agency and the repercussions of the ad mogul’s resignation on...
The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...
Facebook’s ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column, “Facebook is complicated. That shouldn’t stop lawmakers.,”...
