Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Analytics
Google has undergone a wholesale rebrand of its adtech wares by unifying its DoubleClick products and Google Analytics 360 Suite under the Google Marketing Platform, along with the debut of a new Google Ads offering in a bid to simplify...
AT&T can claim victory in the wake of its acquisition of Time Warner last week, but media buyers also see benefits for themselves in the deal. “Our clients want the highest-quality programming informed by the highest-quality data with the least...
“PLEASE don’t leave us.” From the dozens of e-mails in people’s inboxes, begging them to give their consent to be sent further messages, you could deduce that the senders of newsletters and the like are hardest hit by the European...
Last month, Facebook launched a massive campaign to restore public confidence in the wake of its privacy crisis. Called “Here Together,” the campaign stretches across TV networks and cinemas throughout the 50 largest markets in the U.S. In an age...
Thanks to ad blockers and walled gardens, marketers have had to rethink how to win in digital and leverage “new” tactics, including digital influencers and particularly those rich in social currency: YouTubers, Instagrammers and bloggers with large followings. Unfortunately, the...
Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. Yet Math Men are beleaguered, as Mark Zuckerberg demonstrated when he humbled himself before...
The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...
Heineken is moving ad verification in-house, a shift in policy from previously relying on its agencies to police ads. The beer brewer is running a global search for one ad verification technology it can run directly from all its markets,...
Most marketers agree that viewability is important, but few agree on how it should be defined. The CMO Council surveyed 233 senior marketers worldwide in the first quarter of 2018 and found that few respondents are completely fine with the Interactive Advertising Bureau’s viewability guidelines,...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy . Many in digital advertising have been calling for the end of...
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