Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Programmatic
I’ve always had a hunch about online advertising, particularly substantiated by Facebook, that most of the “clicks” — what you are directly charged for — are largely made up of fake people, bots or otherwise irrelevant profiles. Why have I...
If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, “more measurable” has been toward the top of the list for years. Even now, digital earns nicknames like “the nirvana of quantifiable marketing” from...
4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous...
What’s agencies’ loss is consultancies’ gain. Consultancies like Accenture Interactive, PwC and Deloitte Digital are all making one core tenet part of their pitch to marketers: If you want to take back more marketing in-house, we’ll help you do it....
Brand safety is critical given that parts of the digital ecosystem are still like the Wild West. And it comes with price tag. “It’s table stakes,” says John Montgomery, global brand safety officer, GroupM during a Wednesday session at Cannes...
Kristen Lemkau manages a $5 billion marketing budget as the CMO of JPMorgan Chase. Lemkau stopped by Business Insider for an interview with CEO Henry Blodget . She explains why JPMorgan Chase has retreated from an all-in digital marketing strategy...
Original Article: adexchanger.com Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those options often lack the scale necessary for...
You can’t open an advertising publication without hitting a dozen bylines about the ways in which digital is creating new opportunities for marketers. They’re not wrong, of course. Digital opens the door to greater scale, more accurate targeting and massive...
It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report...
Advertisers are growing more concerned about their ads appearing in brand-safe environments, according to a study from advertising and media company Oath. The survey on over 300 advertising decision makers in the US found that 99% expressed concern about their...
