Advertisers are growing more concerned about their ads appearing in brand-safe environments, according to a study from advertising and media company Oath.
The survey on over 300 advertising decision makers in the US found that 99% expressed concern about their ads appearing in brand-safe environments, while 58% were more worried this year than in 2017.
Brand safety has been a longing issue within the digital advertising world, particularly for advertisers working with the likes of YouTube and Facebook who’ve both had some troublesome issues in regards to brand and user safety online.
According to the survey, nearly half (45%) said that social media platforms were doing a poor job in addressing concerns while 42% agreed that user-generated content websites were not doing enough to address brand safety.
However, 70% agreed that tech vendors, including demand-side platforms and exchanges, were setting a good example when it comes to overcoming their concerns around brand safety.
Read More at The Original Article: performancein.com
