It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well.
A recent report from mobile measurement company Adjust found that mobile ad fraud doubled year-over-year during the first quarter of 2018 . It continually contributes to a larger portion of the overall global digital ad fraud, which was more than $16 billion last year.
“As dollars flow into mobile, specifically the mobile app ecosystem, fraudster attacks become more common,” says Casie Jordan, Director of Professional Services at Twitter’s mobile monetization platform MoPub, during a panel discussion at the recent Impact Growth 2018 event. “We refer to it as a perpetual arms race loop that may never stop, as long as ads are transacted digitally.”
Adds Scott Alexander, COO of video ad platform LKQD, “The goal here is not to eliminate mobile ad fraud, but to make it more difficult to the point where it’s unprofitable.”
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