by Peter Ryan, Op-Ed Contributor, May 17, 2016, 8:00 AM
The impression economy is finally faltering, with some wise folks calling it “ the biggest mistake ” our industry ever made. Video has it’s own problems with the “view” as highlighted by Rob Norman . Neither views nor impressions reflect how much attention is captured by an ad, causing media buyers to clamor for better metrics. The most promising new metric for measuring media is time, thanks, in large part, to its relationship with attention. The Financial Times has over a dozen clients paying them on a cost per hour metric and leads a working group of over 30 […]
