Bing Ads is building a bot to help you manage campaigns betterThere are now third-party bots available in Slack, Facebook Messenger, Google Sheets and elsewhere that marketers can use to get information about campaign performance and, in some cases, take action. At the Bing Ads Next event at the Microsoft campus in Redmond, WA a few weeks ago, executives spoke extensively about Microsoft’s work in machine learning, artificial intelligence and bots. So what about a bot for Bing Ads? I posed to question in an interview with David Pann, general manager of the search network at Microsoft.

There are now third-party bots available in Slack, Facebook Messenger, Google Sheets and elsewhere that marketers can use to get information about campaign performance and, in some cases, take action. At the Bing Ads Next event at the Microsoft campus in Redmond, WA a few weeks ago, executives spoke […]