Brand pages will now link to all the ads for that brand currently running on Facebook. Credit: Facebook Facebook is now showing every ad from every brand running on its platform, part of a new transparency push to fight the type of fraud that marred the political landscape in 2016.
On Thursday, Facebook Chief Operating Officer Sheryl Sandberg announced the realization of the new ad disclosure policies, which will make it possible to click on a brand’s page and see every ad it is currently promoting on the social network as well as Instagram, Messenger and the broader Facebook ad network. At the same time, Facebook has put political and issue ads in a special class for even more transparency, where they will be archived for seven years and open to public scrutiny.
The new spirit of ad openness has raised alarm among some advertisers worried that their ad strategies will now be on display for rivals to study.
“There is definitely some out there with concern,” Sandberg said during Facebook’s announcement on Thursday. “Mainly concerns that their competitors are going to then see all of their ads, and just making it easier for their competitors to see what kind of ads they’re running.”
Also, publishers and media companies are concerned about falling under the rules about political ads, because it could tarnish their journalism to be associated with political advocacy. Facebook plans to include news reports about politics in its political ad archive if publishers pay to promote the articles.
Read More at The Original Article: adage.com
