Fraudulent video advertising traffic declined by 31% in 2017 compared to 2016, according to a new study from the video advertising platform Extreme Reach. Among video aggregators, that number is even more significant, with fraud down 40% year-over-year. The company attributed the stark decline in ad fraud to “increased pressure for better accountability from advertisers, as well as a corresponding increase in vigilance among ad-tech vendors.”
Many advertisers, including major consumer packaged goods companies like Procter & Gamble, have been applying pressure on digital ad-tech firms and platforms, citing concerns about fraud, viewability and brand safety.
The study suggests […] Read the Original Article: www.mediapost.com
