Time to grow up? Online advertising is being described as something akin to a tearaway teenager that is waking up to the fact that everyone now expects it to become an adult. Like a youth without the burden of responsibility it has been the subject of criticism over accountability and trust, with a perhaps unhealthy focus on short-termism.
Examples of this can be seen in the formation of The Coalition for Better Ads, the upcoming GDPR later this year, or the recent ads.txt initiative which is improving brand safety.
Yet another element of growing up is to learn from your elders – and in the case of online it is time to embrace one of the oldest rules of advertising: context.
Read the Original Article: mediatel.co.uk
