Facebook and Google are making separate pushes into mobile gaming and have developed ways for marketers to place ads in games. Google on Thursday announced several programs and monetization strategies for game developers that also will ensure brand safety, such as interstitial and video rewards ads and Open Bidding in AdMob, per a blog post.
Facebook this week opened its Ads API to game developers, letting them integrate interstitial and rewarded video ads, powered by Audience Network, into games. The social network now allows developers to create games for its HTML5 cross-platform Instant Games service, which lets users play games on News Feed and Messenger without downloading other apps.
Google has delivered than 10 billion app installs through in-app ads, and has lured more than 1 billion 30-day active users on Google Play in more than 190 countries. Universal App Campaigns (UAC) use Google’s machine learning technology to find gaming fans on Google.com, Google Play, YouTube and more than 3 million sites and apps in the Google Display Network.
Read the Original Article: www.mobilemarketer.com
