Posts filed under: Programmatic

Original Article: www.mediapost.com DashBid has announced the release of DBeX Engagement Spectrum, which will power its DashBid Exchange (DBeX) and give advertisers the ability to buy “engagement metrics beyond impression, viewability, and demographics.” The new feature, available in Q1 2017,...
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  • How digital advertising will change with today’s political climate
Original Article: marketingland.com I just sent the following email to an Austin, Texas-based colleague: Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached. Best, Rebecca...
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Original Article: www.businessinsider.com Brett Wilson, TubeMogul cofounder and CEO. When Business Insider chats on the phone with TubeMogul CEO Brett Wilson on Tuesday, he has just jumped off the stage after addressing his staff on his and their first official...
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