Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Ad Sales
The Lumascape is about to get its close-up, but it’s far from ready. Facebook’s crisis over Russian propaganda ads and misuse of people’s data has made increasingly clear the role of data and tech in people’s lives. That’s about to...
Add to the list of people frustrated with Facebook Inc. FB (-2.61%) and Google a quiet but hugely influential group—the people who pay the bills. In the past year and a half, the two firms have had one run-in after...
” Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dana Hayes, president at ShareThis . Today’s CMO is tasked with the challenge...
Half an ad has been enough to comprise a digital “view” according to the industry’s Media Rating Council for the past three years, but the group may consider toughening its oft-maligned standard to require every single ad pixel displays. That...
The New York Times’ recent reorganization folded programmatic sales into its overall sales org. Other publishers are taking less dramatic but similar steps in mixing their direct and programmatic sales teams. For the Times, integrated means the direct sales team...
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