Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Ad Tech
Dive Brief: Sixty-five percent of surveyed marketers purchasing digital ads programmatically have either moved those functions in-house (18%) or have started to, with plans to continue internalizing functions (47%), according to new research by the Interactive Advertising Bureau (IAB) made...
World Federation of Advertisers’ members including Procter & Gamble, Unilever, Mastercard and Diageo issue a bugle call for all players of the complex adtech ecosystem – ad-tech companies, agencies, publishers and platforms – to work with advertisers in an effort...
Once, Mad Men ruled advertising. They’ve now been eclipsed by Math Men—the engineers and data scientists whose province is machines, algorithms, pureed data, and artificial intelligence. Yet Math Men are beleaguered, as Mark Zuckerberg demonstrated when he humbled himself before...
The digital media industry’s latest obsessions are brand safety and viewability. Two closely linked topics born out of the controversial practice of programmatic advertising. Programmatic does serve certain purposes but more often than not it’s about trying to get inventory...
For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy law continues to involve a series of trust falls — too many for publishers’ comfort. On April 25 — a month before GDPR takes effect —...
In The Big Short , investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)...
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better to hop on the programmatic bandwagon sooner, rather...
Heineken is moving ad verification in-house, a shift in policy from previously relying on its agencies to police ads. The beer brewer is running a global search for one ad verification technology it can run directly from all its markets,...
Klout bows out. Klout, the tech pioneer that measured people’s social media star power, is shutting down after losing influence in an industry over which it once claimed to be the arbiter of influence. The company invented the “Klout Score,”...
Most marketers agree that viewability is important, but few agree on how it should be defined. The CMO Council surveyed 233 senior marketers worldwide in the first quarter of 2018 and found that few respondents are completely fine with the Interactive Advertising Bureau’s viewability guidelines,...
