Digital Advertising Blog
Solving Digital Advertising's Problems
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AT&T can claim victory in the wake of its acquisition of Time Warner last week, but media buyers also see benefits for themselves in the deal. “Our clients want the highest-quality programming informed by the highest-quality data with the least...
“It feels like Mom and Dad crashed the party this year,” a top agency executive said to me in a fog of rosé in Cannes last night. It’s certainly the theme of the week, which is winding down on a...
Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There has...
There’s no doubt this year’s Cannes Lions festival is a more subdued affair than it’s been in years past, but it isn’t just ad agencies and ad tech vendors pulling back — it’s Facebook and Google, too. Google and Facebook...
Kristen Lemkau manages a $5 billion marketing budget as the CMO of JPMorgan Chase. Lemkau stopped by Business Insider for an interview with CEO Henry Blodget . She explains why JPMorgan Chase has retreated from an all-in digital marketing strategy...
There’s a lot of talk about the much-needed ad tech consolidation, and nowhere is that more visible than at the Cannes Lions festival. Last year, some 20 ad tech companies dominated the festival’s harbor. This year’s ad tech flotilla has...
Brewing giant AB InBev announced it is running a blockchain-based mobile ad campaign across a number of its leading brands, a collaboration with the mobile marketing company Kiip, according to news shared with Mobile Marketer. The companies claim this is...
Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps. “We’re at an interesting point— CMOs can achieve more success now by showing growth versus cost cutting.” This quote comes from the former CMO of...
With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company’s CMO, Keith Weed,...
Original Article: adexchanger.com Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those options often lack the scale necessary for...
