Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations
In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There has been an astounding rise in the number of the monthly online radio audience, largely driven by the growth in Spotify, Apple Music, and Alexa-powered Amazon Music. According to the latest report, over 180 million Americans are streaming live music, live radio, and podcasts every month. Listening to live radio is rampant in smart cars, on smartphones, and to a surprisingly large extent- on smart speakers. With the growing market for digital audio, how could advertising be far!
Adobe Advertising Cloud’s DSP Provides a Holistic Cross-Channel Strategy for Audio Ads on Smart Speakers
In the latest update, Adobe Advertising Cloud has marked its presence, joining forces with TuneIn, the leading global streaming live audio service. Adobe Advertising Cloud’s DSP would enable digital audio advertisers “to plan, buy, and measure digital audio advertising in all of its forms and incorporate it into a holistic cross-channel strategy.”
Adobe Advertising Cloud’s DSP launched automated, data-driven buying of digital audio ads last year with TuneIn. Currently, TuneIn is used by over 75 million listeners to access live sports, up-to-the-minute news, curated music, millions of podcasts, and over 120,000 streaming radio stations.
Read More at The Original Article: martechseries.com
