Digital Advertising Blog
Solving Digital Advertising's Problems
Posts filed under: Programmatic
According to Zenith’s Programmatic Marketing Forecasts, 67% of the world’s digital display advertising will be traded programmatically by 2019. In the same year, the value of advertising sold programmatically will rise to US$84.9bn. In the advertising industry, automation has been...
By Tom Shields, Chief Strategy Officer, AppNexus Why is transparency important in the programmatic supply chain? I get this question a lot. Recently, I delivered a keynote on radical transparency at the Programmatic Summit in Sydney. The session went well—until...
Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on...
The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine...
The Lumascape is about to get its close-up, but it’s far from ready. Facebook’s crisis over Russian propaganda ads and misuse of people’s data has made increasingly clear the role of data and tech in people’s lives. That’s about to...
As ad fraud tech gets better and better, so will the methods we use to stop it. Learn more about the ad fraud trends we expect to see in AdTech industry in 2018 writes, Michael Tiffany, Co-Founder, and President, White...
The New York Times’ recent reorganization folded programmatic sales into its overall sales org. Other publishers are taking less dramatic but similar steps in mixing their direct and programmatic sales teams. For the Times, integrated means the direct sales team...
Sees digital advertising expenditure in India growing by 30% in 2018 Making the digital medium more effective and accountable for advertisers, GroupM’s rollout of viewability and accountability standards support continued investment in digital media. Advertisers are keen to invest only...
Americans’ obsession with the internet is still growing. New data from Pew Research Center found that 26 percent of American adults admit to being online “almost constantly,” and 43 percent go online “several times a day.” In 2015, roughly 21...
Money is power and dollars speak louder than words, and in 2018 brands are spearheading major change in the digital advertising ecosystem. With billion-dollar concerns like ad fraud, transparency, and brand safety, 2018 will be a major turning point —...
