As ad fraud tech gets better and better, so will the methods we use to stop it. Learn more about the ad fraud trends we expect to see in AdTech industry in 2018 writes, Michael Tiffany, Co-Founder, and President, White Ops.
Believe it or not, scammers stole upwards of $6.5 billion from advertisers in 2017. That’s a staggering number, and it’s unlikely that this crime wave will peter out anytime soon. But that doesn’t mean that things will be exactly the same in 2018. There will likely be a new round of cybercriminal strategies and corresponding defense strategies from the industry. Here’s our forecast for the biggest ad fraud trends of the coming year:
Trend #1: The Demise of Counterfeit Inventory, at Least for the Web
While some forms of cybercrime are ramping up in 2018, others are on their way out. This past year was a big one for domain spoofing and fake programmatic inventory, and it remains one of the most prevalent kinds of ad fraud today.
Luckily, the advertising industry at large has come together to find a solution that could make domain spoofing a thing of the past by the end of this year. The International Bureau of Advertisers (IAB) convened to develop an industry-wide defense against spoofing called ads.txt. Any publisher can attach an ads.txt file containing a list of trustworthy SSPs to their site, reassuring media buyers that they’re purchasing inventory from someone qualified to sell on a given domain.
Ream More at The Original Article: www.martechadvisor.com
