Posts filed under: Mobile Marketing

Original Article: martechtoday.com The Tech Lab at the Interactive Advertising Bureau (IAB) has made its first acquisition for a new Tool Repository. The Lab announced late last week that it will take over control of an initiative originally conceived and...
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  • Yahoo Beats Expectations, but Pushes Back Verizon Deal
Original Article: www.itproportal.com Yahoo reported better-than-expected revenues and profits during Q4 2016, surpassing Wall Street estimates to grow revenues 15 per cent year-on-year, but the spectre of two large-scale data breaches continues to hang over the firm, which has pushed...
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Original Article: www.huffingtonpost.co.uk The digital ad space will continue to grow and prosper in 2017, but certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but at the same time fake ad...
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