The digital ad space will continue to grow and prosper in 2017, but certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but at the same time fake ad traffic generated by bots will continue to burn through advertisers’ budgets and erode trust in digital advertising.

Here are seven mobile ad trends that will shape the digital advertising landscape in 2017.

Ads appear on messaging apps – Facebook’s Mobile Messenger, WhatsApp and WeChat, are proof that there is a continued and growing wish for consumers to communicate directly outside of public […READ MORE at: Original Article: www.huffingtonpost.co.uk]