The European Commission is about to make a lot of publishers very happy (paywall).
Sweeping online-privacy regulations went into effect in the EU last year that gave users more control over their data. But the new rules, which required websites to get user permission to “access” devices, also appeared to make anti-ad blockers illegal , according to some privacy activists. Online publishers use anti-ad-blocking software to track whether visitors are blocking digital ads and thwart them from doing so. Privacy activists reportedly argued (paywall) that this constitutes “access” and therefore violated the EU’s digital policy.
The European Union’s governing body is now saying that’s not the case. To clear up any confusion, it announced a proposed reform of the law on Jan. 10 that would make it clear websites don’t need consent to detect ad blockers on users’ devices. As the Commission wrote in a press release” […READ MORE at: Original Article: qz.com]
