This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman. Pearman says marketers need to take charge and use bodies such as the IAB to create a greater awareness around ad blocking and the need to produce higher quality ads.

He tells Marketing Week: “In 2017 there will be a lot of cleaning up the industry and as the industry improves, there will be less need to have an ad blocker. There is also a need for industry bodies such as the IAB to promote the value of receiving free content.” […READ MORE at: Original Article: www.marketingweek.com]