Companies like TripleLift are running ‘programmatic native’ ads for brands such as Neiman Marcus Every other day it seems that a new online publisher is promising to reinvent digital advertising , amid cries from industry luminaries that online advertising—particularly on mobile—is broken .Thus, it seems fair to ask, wasn’t native advertising — especially as it became more “programmatic ”—supposed to help solve all of this?
After all, startups ranging from Sharethrough to TripleLift to Nativo raised tens of millions in venture funding over the past few years promising to make better, more effective ad units that could be easily delivered to publishers across the web.[…READ MORE at: Original Article: www.wsj.com]
