With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire speak with Scott Burford, director of platform and agency sales, EMEA, Forensiq; Julia Smith, head of communications, EMEA, Forensiq; and Bethan Crockett, digital operations director, GroupM UK, about where knowledge and responsibility lie in the industry and how efforts to combat ad fraud and brand safety are impacting their prevalence.

ExchangeWire: What journey has ad fraud been on over […READ MORE AT: Original Article: www.exchangewire.com]