LUMA’s latest Market Report highlights the public and private markets during Q1 2018. Coming off a year headlined by media’s mega mergers, the impact is expected to spur continued consolidation this year along with other market forces. In Ad Tech, Pandora made the largest acquisition in Q1, acquiring AdsWizz for $145 million. And Cardlytics had its IPO in February.
In MarTech, we saw two, billion dollar acquisitions: SAP acquired CallidusCloud and private equity firms GTCR and Sycamore Partners acquired CommerceHub. 2017 was essentially a quiet year for the Marketing Clouds with Salesforce and Adobe taking a break, but Salesforce re-entered the game and acquired CloudCraze. Tronc sold the storied Los Angeles Times and other local media properties for more than half a billion dollars to improve its financial position and pursue further M&A. The mergers between Disney | 21st Century Fox and AT&T | Time Warner remain pending, but will have massive implications in the media world.
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