Over the last six months, a new type of client base has been “bombarding” influencer marketing agency Viral Nation, which creates campaigns for companies like Apple, McDonald’s and the NBA .
It’s the coin companies behind every random or obscure cryptocurrency that exists.
Viral Nation, which co-founder Joe Gagliese said is filled with “advocates of crypto,” decided not to entertain those pitches.
“It’s hard for us to distinguish reality from fraud or scams,” he said. “It’s not something we want to tie our horse to. There are a lot of legitimate companies and players in that space, we understand that, but it’s best to just make sure we keep our influencers safe as well as their audiences from something risky.”
It’s safe to say that influencer marketing has hit cryptoworld. There’s a growing number of influencers on platforms like Instagram and YouTube being paid anywhere from a couple hundred dollars to tens of thousands of dollars (if they’re being paid in crypto) to endorse some new coin or initial coin offering, according to Barbara Soltysinska, CEO of indaHash, a tech platform that connects brands with influencers and just completed an ICO, which it promoted by partnering with a number of “crypto YouTubers.”
Read More at The Original Article: digiday.com
