NBCUniversal’s top ad sales executive, Linda Yaccarino, criticized technology companies for data and brand safety concerns — while noting that it is up to media companies and marketers to ensure that they have a “responsibility” for data and and brand safety going forward.
Yaccarino made the comments at the Interactive Advertising Bureau’s Video Symposium, held Monday in New York City.
With the IAB Digital Content NewFronts now over and with the broadcast TV upfront set for next week, Yaccarino teed up something of a preview of what’s to come at NBCU’s presentation, set for Monday morning at Radio City Music Hall.
“We are feeling really great about where NBCU is. We feel confident talking about where we are, because there are a lot of companies feeling a lot worse,” Yaccarino said.
“It is no secret that a lot of our social media friends are under quite a microscope — some of us would say, under fire. It is a classic case of fool me once, shame on you; fool clients and consumers over and over again, and something needs to be done about it.”
Traditional media and TV companies typically do not have those brand safety problems, because they run “premium content,” Yaccarino argued.
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