Andy Batkin, CEO of Duration Media stated, “Our network enables publishers to increase their inventory and revenue by 20 percent-100 percent, while guaranteeing to advertisers that their ads were 100 percent in view, with a fully engaged user, in a brand safe, fraud free environment, for up to 30 seconds of view time.”
Batkin continued, “We also provide Optimization Consultation with our clients to ensure compliance with the MRC’s new 100 percent in-view requirements which could be mandatory at the end of this year.”
Batkin is joined by experienced digital media executives; Gary Herman, CRO (Tennis Channel, Scripps Interactive); Andrew Pancer, CFO (Dstillery, NY Times, About.com); Bruce Brandfon, CMO (Publicitas, Scientific American, Time Inc.); Scott Weller, EVP Global Sales (CNN, Turner, Turner Sports) and Jeffrey Lee, Managing Director, EMEA (Integral Ad Science, Dstillery, Lycos).
Duration Media has selected industry leader Moat as the analytics technology resource that powers its Premium Publisher Marketplace and enables the creation of incremental, highly viewable inventory for Duration Media’s publisher clients.
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