Terrance Nixon, digital media supervisor at Publicis.Sapient
“Talking about people that don’t want to be advertised to is an oxymoron. I was exposed to so many ads this morning – on the radio, billboards. Everyone is going to be difficult, you’ve got to cut through it, in the right way.”
Andrew Goode is the EVP, General Manager, North America at Affiperf and was speaking at a candid roundtable discussion in Chicago, one of two events set to explore digital’s future.
How to target audiences effectively and overcome the threats facing digital marketing today underpinned a debate among media agencies and brands, hosted by Campaign and GumGum.
How do the ad experts like to be targeted?
Campaign US editor Lindsay Stein asked participants how they like or dislike being targeted… as consumers. Conagra Senior Brand Communications Director Lanie Friedman explained she is curious about ads but dislikes that the same ads target her, even though she isn’t engaging them at all.
Read More at The Original Article: www.campaignlive.com
