Three leading UK national news publishers have combined forces to create a jointly-owned advertising platform which they hope will build a “better digital ecosystem” for publishers and readers.
The Telegraph, Guardian News and Media, and News UK, which publishes the Sun and the Times, today announced their new platform The Ozone Project, which is currently being tested ahead of an autumn launch.
They said the project had been developed “in response to industry-wide concerns across the digital advertising ecosystem”, including brand safety, data governance, a lack of transparency in the supply chain, ad fraud, and calls from advertisers for a single point of access to publishers.
Hamish Nicklin (pictured, left), chief revenue officer at Guardian News and Media, said: “We are working together to build a better digital ecosystem for advertisers, readers and publishers.
“The Ozone Project is a response to the challenges we all face and aims to facilitate the highest standard of digital advertising and ensure quality journalism and content continues to be funded.”
The UK advertising market is dominated by web giants Google and Facebook, known collectively as the Duopoly, who take the lion’s share of revenue and new digital ad growth.
Total advertising spend in the UK grew by 4.6 per cent to a record £22.2bn last year, but the journalism industry is getting a diminishing slice of the pie.
Read More At The Original Article: pressgazette.co.uk
