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Posts tagged with: Digital Ad Solutions
The day after David Bowie died in January 2016, Pandora users generated 200,000 Bowie-themed stations. The solar eclipse last August drove a 3,000 percent leap in Spotify plays for Bonnie Tyler’s “Total Eclipse of the Heart.” Music lasts, in other...
This article is part of our series “ Blockchain beyond Bitcoin “. Bitcoin is the beginning, but it’s far from the end. To help you wrap your head around why, we’re taking a deep dive into the world of blockchain....
Yesterday the House of Lords published a report into the UK’s digital advertising market. It includes: a call for a CMA study into whether the market is working fairly for businesses and consumers; proposals for enhancing workforce skills and attracting...
Almost every facet of the advertising industry is in upheaval, leading marketers to agree on one thing, if nothing else—that five years down the road, the landscape for them is going to look vastly different than it does today. And,...
The growth of digital media has created tremendous opportunities for publishers to reach and monetize audiences across the web. However, the industry’s obsession with scale has brought challenges, such as platform vulnerability and not knowing their audience, leading publishers to...
GroupM’s Irwin Gotlieb is stepping down from his role as global chairman to transition to a more relaxed schedule as a senior advisor with parent company WPP. The industry leader, who turns 69 this summer, established the first spinout of...
Because video advertising and programmatic are rapidly growing , they’re attractive channels for hucksters. It’s virtually impossible to totally eliminate all fraud, but ad buyers can reduce their risk of being duped by understanding which specific ad units are particularly...
It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions is seen as a major faux pas in a transparency-obsessed industry. To balance the...
Google also said it is alpha testing an expansion of Exchange Bidding to new ad formats like video and buying methods like programmatic. It expects to release a beta version of those features in a few months. Google also introduced...
LUMA’s latest Market Report highlights the public and private markets during Q1 2018. Coming off a year headlined by media’s mega mergers, the impact is expected to spur continued consolidation this year along with other market forces. In Ad Tech,...
